FORCE AWAKENS printer’s test advance DS Aust 1sh 2015 Star Wars: Episode VII

Original Vintage Theatrical rolled Double-Sided Advance printers proof Australian One-Sheet Movie Poster (1sh; measures 28 1/2" x 40" [72 x 102 cm]) very fine condition.

 

This is a very rare uncut printer's test poster (often referred to as a "printer's proof")! Before a poster was printed in large quantities, the printer would print a limited number of posters as "test" posters. Because they needed to be shown to people at the studio, people in the art department, the stars, etc, they would print a number of test posters and distribute them to these people. Some of them would be fully trimmed, but often they would leave the color chart on the left edge of many of the posters, which added an extra inch to the width of the poster (which explains why the poster measures 28 1/2" x 40" [72 x 102 cm]). Once these printer's test posters were shown to the various people in a position to approve them, the printer would print the full print run of the posters. Not only is a printer's test poster far more rare than a regular poster, but it is also 100% genuine as there is no fear of purchasing a reproduction! Note that this Australian one-sheet measures 28 1/2" x 40" [72 x 102 cm].  This is an advance Australian one-sheet (note the "In Cinemas December 17" at the bottom of the poster). Finally, this is a double-sided poster. From the 1990s on, movie posters were often made in double-sided versions (for use in light boxes).Note that the image on the reverse is a mirror image of the image on the front!